What Is Digital Marketing? Your Optimum Guideline

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You have already done many tasks. Wonder to hear that? Yah, you learned about domain & hosting, opened a blog, learned how to write content for your blog. Therefore you learned “How to make money from a blog”. These were awesome dude. Awesome. You completed a long journey. But this is not the end line, you have miles to go before you sleep. ( :p ). You have many tasks to complete. 

For your blog promotion , you have to run digital marketing processes. Yes, you have to do digital marketing to create huge engagement for your blog. Without it you do not promote your blog as well. Now, the question is What is digital marketing? Right?

Hi guys, welcome back to Experience Hunter. Today, in this article i am gonna discuss about a to z of Digital Marketing

What Is Digital Marketing?
What Is Digital Marketing?

Digital marketing 

The tremendous power for your product/business/ brand promotion is Digital Marketing. It is a crucial method to reach to many people.  Suppose, you opened an online business. You stored tons of products. Why did you store these products? Because you want to sell these,you want to generate revenue from these. 

But you will not  be successful if there is no customer. Ask yourself who is going to buy your products if your circle is empty? Do you understand the point?  Now tell me how you can get more customers? What is/are the process / processes??  

Yes, you have to run your business promotion.  The more you promote it the more customers you will get. And if you want to do this action via online you must have to attach with digital marketing. Yes, you will realize the Importance of digital marketing when you come to this situation. 

Keep patient dear. This is a massive post. You have to spend  some minutes for this. Don’t read this post If you have less patient. Okay?  keep busy with your shit. 

What is Digital Marketing? 

In short, the way you promote, to create more engagement for  your brand / business via any online / digital platforms is called digital marketing. You can do digital marketing in many ways. The importance of it is high. 

Some definitions  of Digital Marketing.

Hola!! I do not like to talk much ( 😛 ). I’m not a scholar, I’m not a specialist, I’m not a shit. Oh yo.. That is why I cannot make any definition of digital marketing. ( :p ) But for you, i put some popular definitions of digital marketing below – 

According To Wikipedia – 

Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phones Apps, using display advertising, and any other digital mediums.

According To Business Dictionary 

The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

According To Investopedia 

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.

Area of Digital Marketing. 

Here i am gonna talk about the area of digital marketing. You know? Digital marketing is a quickly rising power in the field of marketing. With DM ( Digital Marketing ) you can grow your business quickly. Again the cost of digital marketing  is less than traditional marketing system. However, not gonna longer this point, let’s check the area of digital marketing in details – 

What Is Digital Marketing?

Point One ==> Search Engine Optimization :: 

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. – Wikipedia

SEO, the most important issue of digital marketing. You cannot rank your website or blog post as #1 without the help of SEO. Again it is crucial to find out exact keyword(‘s) according to your niche. Here only SEO can help to get this. 

There are two types of SEO in common. 

  1. On page SEO
  2. Off page SEO. 

Wait for a second dude. I am not an SEO expert, even i do not know the terms of on-page and off-page. ( :p ). That is why i put their definitions and some well known quotes for your understanding. 😀 

On-Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. – According to MOZ

Off-Page SEO

“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs) – According To MOZ

What Is Digital Marketing?

Point Two ==> Social Media Marketing :: 

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” – by Mark Zuckerberg

Take a deep breath or else you may die reading this. Because this main point has many sub-points. By the way,  I hope you know about social media. You are a shit If you don’t know anything about social media in 2019. You can perform digital marketing action through many social networking sites. Here i am gonna talk about some popular and most used social media platforms. 

What Is Digital Marketing?
  • Facebook Marketing ::

Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or “boosted” posts. By – Big Commerce.

 At present the most used social site is Facebook. Facebook has more than 2.2 billion active users per month. Maximum of us have facebook account. Now people who don’t use Facebook are difficult to find.  You can use it as your main tool to grow your business and also for your brand promotion. 

Do you know? More than 2234 million people are currently using Facebook. Many people just pass their time in facebook. But what a digital marketer do with this social platform? anything advantageous? 

Yes my dear, only a digital marketer knows how much opportunities can build for a business/ brand promotion from Facebook. 

Through facebook you will get plenty of opportunities for brand promotion. Plan properly, Focus on your targeted audience. Spread your brand among them. Now wait for the result.  

  • Instagram Marketing :: 

Instagram marketing is a type of social media marketing in which marketers use the Instagram platform to promote their business. By – Oberlo.

This is also a popular social networking site. Though it has some features like facebook, it is not almost like facebook. On Instagram,  you can share your pictures and videos. You cannot upload video longer than 1 minute. Besides all of these, Instagram plays a vital role in the field of Social Media Marketing.  Many people run their business successfully through Instagram. 

  • Twitter Marketing :: 

This is one of my social media networking sites. After facebook, let’s talk about twitter marketing. Before going to deep i would like to show you something. See this – Twitter has more than 300 million active users per month. According to the “CMI” report, 87% of those who use Twitter for business are business-to-business marketers.  So what they do with Twitter? What are the benefits? Hm? 

Yah, they just promote their business / brand or whatever they want to. They know how to make a targeted community, how to handle them, how to attract them. They just drive their audience to their aim and acquire  their desired success.

  • Pinterest Marketing  :: 

Hola! Hola! Pinterest is like a hot cake for promotion. This is helpful if you are looking for global attention. Pinterest can create a gigantic impact for your business or brand promotion. If you talk with a digital  marketer he will definitely focus on pinterest as well. 

What is in pinterest? Why are people so interested in Pinterest? Why so excited? 

You may die laughing now. When I opened my account on pinterest it made me shock. All i can share with pinterest is photo. Yeah, Pinterest is a photo sharing site man. But don’t worry. Though it is a photo sharing site, it can bring a massive impact for your business. Therefore, You will not find the benefits that Pinterest offers to you on other social media.

So if you are looking for your brand promotion, pinterest can be a great platform for you.  

  • Reddit Marketing ::

OMG….. oMg…. Reddit??? Yo? What is that? What is reddit marketing.  Hi man, why are you so crazy. Stop shouting. Let me answer it. Reddit is known as a paradise to get traffic from USA. You can also get your targeted traffic according to your niche. Reddit is a major traffic source for online businesses. But here, rules are strict. Hard to maintain all of these. 

But man, you will hit the success line if you can follow their rules properly. Reddit has karma, upvote and downvote. If anyone upvote your post or  comment you will get one karma. Similarly, if anyone gives downvote your karma will decrease. 

Suppose you have a blog. You want to get visitor from reddit. That is why you share your post there. Now, wait for a while. You cannot even think how much visitors you will get if you can rank your post on reddit. 

But dear, do not misuse their rules. 

  • LinkedIn Marketing ::  

You may hear the name LinkedIn. Right ? Generally, LinkedIn is used for professional work. Many people come here to hire people for jobs. Similarly, many people opened their account and decorate it with their experiences to get a job. But a difference can be made by social media marketer. What is that dude? You can use it for as social  media marketing. LinkedIn can be one of the best platforms for you if you want to expand your business through this hot social platform. However, at present, business to business marketers are using it as one of the best marketing methods. Have a try man.

What Is Digital Marketing?
  • Youtube Marketing  :: 

“Video marketing is, without a doubt, one of the biggest reasons I’ve been able to create a multiple six-figure business online.” – Katie Freiling

Here comes the giant video sharing site. It is not a new marketing method. YouTube, the king of video sharing sites. Everyday many people create youtube accounts for many purposes. Some of them open for personal uses, some of them open for business. Yah it is sure that these people are also aware of youtube income. 

YouTube has more than 1.9 billion monthly active users.  

According to Tubular Data – Youtube sponsored 8964 videos of 4680 brands form 16 to 22 September 2018. 

That is why it is important to use youtube to promote your business. You are a fool if you miss this opportunity. You will kill your business growth. Huhh. Start youtube marketing today.

  • SMS Marketing ::

This is a simple hack. You know better than me of sms. Sms means short message service. But what is sms marketing?  Many digital marketers love to compare it with Email marketing. However, It is not like your traditional text messaging. A quite different. As you are ready for marketing you need to plan for it. Organise how you can impress other people via sms. Do you see how mobile operators give you offers by sms? You can follow their ways to get ideas for your marketing. Get connected with your circle. Let them know if you have any offer to give. Send it via sms. Most of them will read. Interested people will come to check it out. 

Point Three ==> Search Engine Marketing :: 

Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website within the search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines. by- Webopedia

It is actually a form of internet marketing. It helps you to grow your business with paid ad service and to rank. You can follow these processes – first one is organic system. SEO works here. If you are an expert at SEO you can go for this. Second one is PPC ( pay per click advertising. ) You can use Google Adwords for this. 

What Is Digital Marketing?

Point Four ==> Content Writing and Marketing :: 

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. – By Wikipedia.

The blood of a blog/website and the most important part of digital marketing is Content marketing. Do you know there is a good saying about it? People say – Content is King. I am damn sure man, damn sure. Without content your blog or website will be like a body without bones. It is crucial for all. You need content for your product, brand, blog, website and in every sector. Whenever a visitor come to your blog he will read what you write. He will not come for dating, won’t he?

 So here content works. If  you can write high quality content including many information your visitor will love it. In many cases, they can share it on their social media. If so happens, you will get more audience regarding your niche. 

It is crucial to write high quality content for marketing.

Point Five ==> Influence Marketing ::

The aim of Influencer Marketing is to identify the influencers in your niche and make them work for you by promoting your brand.By – Influencer Marketing Hub

Do not like to talk much about it. This is actually a way to influence other people to your business. You can do it by yourself.  Yes, You can do it by gossiping with other people wherever you go for lunch or dinner out of your home. It is actually a self talk man. But before doing this make sure that you are talking with the people who are interested in your niche.

But if you cannot do it by yourself, you can hire an influence marketer. The main point of this marketing method is to increase your business growth by identifying the exact audience of your niche. 

Point Six ==> Growth Hacking ::

“People need to understand the why before the what. Why are failures a big part of the process? Why does it take longer to get results for one thing over another. why is this the most important area to focus on?”  – Brian Balfour, VP of Growth at Hubspot

Point Seven ==> Email Marketing  ::

Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” Benjamin Murray.

You may see most of the job recruitments done via email. But now, not only jobs but also business promotion and offers are sent via email. This is a nice hack. 

But remember one thing. Not every email you send will be subject to email marketing. Only those emails will considered as email marketing if these can help a client to get all the services you are offering. This is a simple way to stay connected with your clients, to promote your business. If you can do it properly you do not need to spend money on media advertising like television, radio or newspaper. What are you thinking now baby?

What are you thinking now? Is it hard to start digital marketing? do you understand the importance of digital marketing? NO matter what kind of business / blog / business you are running, for a better performance and for a better enhance you need this so called digital marketing. Do not stop yourself with traditional marketing. Get connected with digital marketing .

Resources

Wikipedia – https://en.wikipedia.org/wiki/Digital_marketing

Investopedia – https://www.investopedia.com/terms/d/digital-marketing.asp

Business Dictionary   – http://www.businessdictionary.com/definition/digital-marketing.html

Oberlo – https://www.oberlo.com/blog/instagram-marketing 

Webopedia – https://www.webopedia.com/TERM/S/SEM.html

Big Commerce – https://www.bigcommerce.com/ecommerce-answers/what-is-facebook-marketing/

Moz –https://moz.com/learn/seo/off-site-seo

https://moz.com/blog/category/on-page-seo

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Anup Deb Nath Rinku

I am a zero starter. Nothing to say right now, just wait and see. i will come like a thunder.

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